{"id":5881,"date":"2018-10-29T01:39:10","date_gmt":"2018-10-29T01:39:10","guid":{"rendered":"https:\/\/esportbet.com\/?p=5881"},"modified":"2018-10-29T01:39:10","modified_gmt":"2018-10-29T01:39:10","slug":"michael-jordan-soars-into-esports-with-axiomatic-gaming-investment","status":"publish","type":"post","link":"https:\/\/esportbet.com\/michael-jordan-soars-into-esports-with-axiomatic-gaming-investment\/","title":{"rendered":"Michael Jordan soars into eSports with AXiomatic Gaming investment"},"content":{"rendered":"

ONE of the greatest athletes in the history of professional sport, Michael Jordan, has taken his first steps into the world of eSports.<\/p>\n

The basketball hall of fame, six-time NBA champion leads an investment group that has poured more than US$26 million into AXiomatic Gaming \u2014 the owners of Team Liquid.<\/p>\n

Jordan, who has owned the NBA’s Charlotte Hornets for a number of years, has stepped into the eSports industry just weeks after sporting apparel giant Nike began its first ambassador promotional campaign with Jiam Ziaho<\/a> \u2014 one of the best eSports players in the world.<\/p>\n

It’s no wonder why AXiomatic Gaming has attracted the attention of Jordan and his investment partners \u2014 the company has grown from strength to strength since being founded in 2015. <\/p>\n

In 2016 AXiomatic purchased a controlling stake in the popular League of Legends side Team Liquid<\/a>. That move proved to be a good one. After tremendous success both in a marketing and playing sense, the business was recently valued by Forbes in excess of US$200 million.<\/p>\n

In a release to the public this week, AXiomatic didn\u2019t disclose the size of Jordan\u2019s investment, nor the other investors in the group.<\/p>\n

While Jordan won’t expect the same instant returns that the big NBA market provides, his involvement speaks volumes to the growing nature of the eSports industry<\/a>.<\/p>\n

eSports is expected to generate more than US$900 million in 2018 and video-gamers are now celebrities in many countries, including the USA, South Korea, China and Japan. Competitions with bumper crowds are played all around the world.<\/p>\n","protected":false},"excerpt":{"rendered":"

One of the greatest athletes in the history of professional sport, Michael Jordan, has taken his first steps into the world of eSports.<\/p>\n","protected":false},"author":15,"featured_media":5882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","wds_primary_category":0,"footnotes":""},"categories":[3],"tags":[482,4,24,481,128],"class_list":["post-5881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-axiomatic-gaming","tag-featured","tag-league-of-legends","tag-michael-jordan","tag-team-liquid"],"_links":{"self":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/5881"}],"collection":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/comments?post=5881"}],"version-history":[{"count":1,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/5881\/revisions"}],"predecessor-version":[{"id":5883,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/5881\/revisions\/5883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/media\/5882"}],"wp:attachment":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/media?parent=5881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/categories?post=5881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/tags?post=5881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}