Unikrn are a block chain-powered esports sportsbook and the creators of UnikoinGold, one of the most successful crypto tokens in esports betting circles, and the plan for their new channel, Unikrn Radio, is to broadcast cryptocurrency and esports content every week in 60-minute segments.

The show will officially launch on January 29th (2pm PT), hosted by Unikrn CEO Rahul Sood and VP of Business Development Kingsley Edwards, and will be joined by crypto experts, esports industry figures and other special guests – including Unikrn’s Discord community – to offer Q&A sessions and content.

There will also be live esports analysis and coverage provided by Unikrn’s Berlin-based broadcast studio and content team, and use of the company’s Las Vegas studio for future video production.

Unikrn Radio is offering exclusive giveaways of UnikoinGold and other prizes for listeners, who will have first-access to “news and a cornucopia of content” that will appeal to the blockhain and esports communities, as well as gaming and technology fans.

“Whether it’s letting gamers earn UnikoinGold by playing the world’s best competitive video games or creating the world’s greatest esports brand, we are obsessed with exceptionalism,” said Sood in the official press release. “We dive deep into everything we do, which is why we are amplifying our reach through Dash Radio’s considerable listenership.”

Operating since 2014, Unikrn is an esport betting service utilising a block chain-powered platform and was one of the first token-based wagering sites to take bets on esports events.

Unikrn has experienced rapid growth and popularity for its decentralised UnikoinGold, a ERC20 token on the Ethereum blockchain which can be exchanged, bought and sold on third party digital currency exchanges dealing in Ethereum and used for legal, licensed esports betting on the Unikrn sportsbook.

It is also one of the few esports-focused crypto sites to have a gaming license from a reputable gaming regulator, the Malta Gaming Authority, which issued the license last year and officially made Unikrn the first esports betting site to have MGA approval.

Last month, Unikrn had a few issues with its licensing in Australia, Ireland, New Zealand and the United Kingdom following the closure of former partner Luxbet, but it has quickly bounced back with its MGA license and plans to return and expand its reach in several countries later this year.

UnikoinGold officially rolls out in a token sale in September for customers, investors, fans and the Ethereum community for use as tokens on the Unikrn site and its overhauled version of the existing betting system – and the company’s skill-based wagering platform.

The in-house developed cryptocurrency originally launched under the Unikon brand in 2015, reportedly exceeding a quarter of a billion Unikoins turned since, according to CEO of Unikrn Rahul Sood in his announcement post on Linkedin.

“We are announcing what will be one of the world’s largest token sale for UnikoinGold, a cryptocurrency based on ERC20 which will trade on all the major crypto exchanges shortly after the initial token sale,” Sood said.

“This gives you an opportunity to own UnikoinGold tokens, and use them on our platform and/buy/sell/trade them on any of the major exchanges for Ethereum and ultimately fiat currency.”

UnikoinGold is designed as a decentralised ERC20 token on the Ethereum blockchain and as such can be exchanged, bought and sold on any regulated digital currency exchange which deals in Ethereum – and for legal and licensed sports wagering on the Unikrn betting platform.

The company plans to use the currency as a rewards and incentive token for esports players, teams and spectators, and create a “decentralized, community-driven virtual economy” and growing live betting experience – though anyone who bets at Unikrn and transfers UnikoinGold into the site from an external digital wallet will have to deal with small fees as expected from the Ethereum ecosystem upon transferring tokens.

Unikrn is one of the biggest advanced online sportsbooks geared specifically for esports betting, and the only esports bookmaker in the world currently fully licensed and regulated. It has in the past raised a major $10,000,000 investment from celebrities like Ashton Kutcher, Mark Cuban and Shari Redstone.

Considering the massive popularity of bitcoin among esports bettors and the rapid rise of online sportsbooks supporting cryptocurrencies or running off bitcoin-only, we’ll be interested to see if Unikrn can get UnikonGold off the ground and continue trail-blazing their world-class esports betting platform.