by Tundra Esports has unveiled a partnership with renowned monitor and display company, ViewSonic.
This collaboration is set to generate content highlighting ViewSonic’s top-tier monitors throughout the Dota 2 showcase — The International.
Tundra Esports, who will enter the International as defending champion after defeating Team Secret in 2022, aims to leverage this alliance to “enrich the global gaming community.” This goal will be achieved by combining the extensive social network reach of Tundra with the advanced technological offerings of ViewSonic.
The partnership isn’t a debut for ViewSonic in the esports realm. Previously in 2021, ViewSonic entered a collaboration with North American esports entity Soniqs. Additionally, the display company landed a multi-year agreement to equip the HyperX Esports Arena in Las Vegas, owned by Allied Esports.
As The International 2023 approaches, with its commencement slated for October 12 in Seattle, United States, it has garnered attention not just for the gameplay but also for its prize pool. While the event has been historically known for its sizable prize funds, like the whopping $40 million in 2021, this year witnesses a notable reduction. The decrease in the prize amount is attributed to fans expressing dissatisfaction with TI12’s Compendium, a pass instrumental in funding the prize pool.
In the lead-up to the renowned tournament, Tundra Esports has been proactive in forging valuable partnerships. Apart from the recent collaboration with ViewSonic, Tundra has exclusively partnered with Ballantine’s scotch whisky specifically for the Dota 2 event. The esports team also lists esports betting site Winline among its commercial allies.
Tundra Esports’ Chief Executive Officer, Carleton Curtis, expressed enthusiasm over the new partnership with ViewSonic.
“We are delighted to welcome ViewSonic as the Official Supplier of our Dota 2 roster,” he said.
“This partnership is a fantastic opportunity for our organisations to showcase the product use of the ViewSonic product line and build valuable touchpoints together.”
“We are looking forward to working with ViewSonic during The International 2023 to bring a lot of exciting moments to our fans.”
Beyond its commercial endeavors, Tundra Esports has also been in the spotlight for expanding its presence in the gaming sector, notably entering the Rocket League esports scene through a collaborative venture with French club PSG earlier this year.
Tundra Esports is paying $8.00 to win The International, with Team Spirit ($4.50), Gaimin Gladiators ( $4.50) and Team Liquid ( $4.50) ahead of them in the betting.
